Growth Proposal · June 2026

Growth & Engagement
System

A unified system to increase awareness, drive event registrations, strengthen member engagement, and generate new member acquisition opportunities across Ohio.

Prepared For
WorkSpring
Prepared By
Josiah Williamson · JW Media Co
Date
June 2026
Members Served
650+ Organizations
01

Executive Summary

WorkSpring has built a strong reputation throughout Ohio and currently serves more than 650 member organizations. During our recent strategy discussion, several growth opportunities became apparent:

Existing members are not fully utilizing all available services and programs.
Many businesses throughout Ohio are unaware that WorkSpring exists.
Social media is functioning more as an information board than a growth channel.
There is no structured paid advertising system in place.
Video content creation is inconsistent and underutilized.
Testimonials and member success stories are not being systematically captured.
Member communication relies heavily on email with limited multi-channel engagement.
Our recommendation is to build a unified Growth & Engagement System designed to increase awareness, drive event registrations, strengthen member engagement, and generate new member acquisition opportunities across Ohio.
Built for Growth
650+ Member Organizations
Across Ohio
WorkSpring's reach is unmatched — and there's room to grow.
02

Phase 1 — Foundation & System Build

One-Time Investment
Foundation & System Build
Building the infrastructure necessary for long-term growth
$3,500
One-Time

Marketing & Growth Audit

  • Review current marketing efforts
  • Review member acquisition process
  • Analyze social media presence
  • Evaluate communication channels
  • Identify growth opportunities

Social Media Optimization

  • Facebook optimization
  • LinkedIn optimization
  • Instagram optimization
  • Story and Highlight setup
  • Content pillar development
  • Internal content recommendations

Advertising Infrastructure

  • Meta Ads Manager setup
  • LinkedIn Campaign Manager setup
  • Tracking implementation
  • Audience development
  • Campaign architecture

SMS & Email Marketing Setup

  • Platform configuration
  • Contact import & segmentation
  • Automation setup
  • Campaign templates
  • Event promotion workflows

Testimonial & Social Proof

  • VideoAsk implementation
  • Testimonial collection process
  • Member success story framework
  • Internal training

Content Planning Session

  • 90-day content roadmap
  • Campaign planning
  • Content calendar development
  • Growth strategy plan
03

Phase 2 — Growth Partnership

Monthly Retainer
Growth Partnership
Consistent execution, growth, and optimization
$3,250
Per Month
Paid Advertising Management

Meta Advertising

  • Campaign creation
  • Creative testing
  • Audience development
  • Retargeting campaigns
  • Optimization and reporting

LinkedIn Advertising

  • Professional audience targeting
  • Employer outreach campaigns
  • Event promotion campaigns
  • Membership acquisition
Member Engagement System

Email Marketing

  • Monthly campaigns
  • Event promotion
  • Program awareness campaigns
  • Membership engagement initiatives

SMS Marketing

  • Registration reminders
  • Event promotions
  • Membership announcements
  • Engagement campaigns
Content Production

Monthly Deliverables

  • 8–12 short-form videos
  • Member spotlight content
  • Training promotion content
  • Event promotion content
  • Testimonial content

Strategic Consulting

  • Monthly growth meeting
  • Performance review
  • Campaign analysis
  • Growth opportunities
  • Quarterly planning

Reporting

  • Monthly performance reports
  • Advertising metrics
  • Engagement metrics
  • Growth recommendations
The Opportunity
Consistent Execution.
Measurable Results.
Paid advertising, content, email, SMS — one unified system driving growth every month.
04

Optional Add-Ons

Optional Add-On
WorkSpring Authority Platform
$2,000–$2,500
Per Month

Position WorkSpring as Ohio's leading voice in workplace development, leadership, and HR support.

Podcast Production
  • Podcast strategy
  • Recording facilitation
  • Audio editing
  • Video editing
  • Publishing and distribution
Executive Thought Leadership
  • CEO content creation
  • LinkedIn authority content
  • Industry commentary
  • Leadership-focused content
Content Repurposing
  • Social clips
  • Highlight reels
  • Short-form video content
  • Promotional assets
Optional Add-On
Podcast & Training Studio Consultation
$750
One-Time

Full studio setup consultation. Equipment purchased separately by WorkSpring.

Includes
  • Space assessment
  • Equipment recommendations
  • Room layout design
  • Camera recommendations
  • Lighting recommendations
  • Audio recommendations
  • Internal team training
05

Expected Outcomes

🤝
Member Engagement
Increase awareness and utilization of WorkSpring services among existing members.
📈
Event Registration Growth
Drive higher attendance for trainings, workshops, and leadership events.
🏢
New Member Acquisition
Create a scalable system for reaching businesses throughout Ohio.
🏆
Brand Authority
Position WorkSpring as the leading workforce development and HR resource in Ohio.
♻️
Sustainable Growth
Develop repeatable systems that continue producing results long-term.
Statewide Reach
From Regional Leader
to Ohio's #1 Workplace Resource
A scalable system that grows with WorkSpring — city by city, member by member.
06

Investment Summary

Service Investment
Phase 1: Foundation & System Build
One-time setup and infrastructure build
$3,500
Phase 2: Growth Partnership
Ongoing management, content & advertising
$3,250 /mo
Authority Platform Optional
Podcast production & executive thought leadership
$2,000–$2,500 /mo
Studio Consultation Optional
One-time podcast & training studio setup
$750
Recommended Starting Investment
Phase 1 + Phase 2 (first month)
$6,750
Local Market
$40/day · targeted regional campaigns
$1,200 /mo
Statewide Ohio
$150/day · full state reach
$4,500 /mo
Advertising spend is paid directly by WorkSpring and is not included in management fees above.
07

Next Steps

1
Approve proposal
2
Schedule onboarding session
3
Gather current marketing assets
4
Build growth infrastructure
5
Launch initial campaigns
6
Begin monthly optimization and reporting

Together, we will build a system that increases awareness, strengthens member engagement, and creates sustainable growth opportunities for WorkSpring throughout Ohio.